Spike Lee likes television commercials. The director of such caustic commentaries on US society as Do the Right Thing and Malcolm X is an ad man himself - the chief executive and majority shareholder of Spike DDB, an advertising agency unit of Omnicom, the world's largest marketing services company. But even Mr Lee has his limits. He cringed when Nike, the sportswear maker, ran television ads this year that featured LeBron James, the US teenage basketball sensation, displaying his ball-handling skills in an African-American church packed with a swaying congregation of basketball luminaries. "That LeBron James ad where he comes in the church where negroes are flying through the air doing somersaults (and) tomahawk dunks - to me that was sacrilegious," observes Mr Lee, speaking at his company's headquarters in Madison Avenue. "I defy anyone to tell me that they will see a commercial that will take place in a synagogue selling any kind of products, or a Catholic church. That was a complete mockery of African-American faith and the black church."