The offensive ad equates black children with being underprivileged and makes a generalization about an entire race. It also proves that Sterling and the Clippers put very little thought into an appropriate way to celebrate Black History Month. Moreover, the game takes place two days after the official end of Black History Month.

 Sterling's questionable business decision has kept the Clippers in the cellar of the NBA for nearly three decades. But his history of racial insensitivity should force  NBA commissioner David Stern to investigate whether Sterling deserves the privilege of owning a professional basketball team. –a.r.