Tavis Smiley's departure from National Public Radio will be a
loss not only to blacks but also to all NPR listeners. For its part,
NPR issued a vague statement that is long on happy talk about Smiley
helping to "jump start" its effort at reaching blacks. Smiley's
departing letter to local stations asserts that NPR has "failed to
meaningfully reach out to a broad spectrum of Americans who would
benefit from public radio." Smiley may simply have been tired of
banging his head against the racial wall. He told me when I interviewed
him a year ago that he was often frustrated and exhausted from doing
the work involved in putting together a meaningful show five times a
week, while at the same time tussling frequently with NPR over the
show's tone and guests. "The most difficult thing that I have had to
do," he told me, "is fight a culture at NPR, a culture that is
antithetical to the best interests of people of color." The African
American Public Radio Consortium, which helped recruit Smiley four
years ago, has meanwhile urged Smiley's listeners to stay with NPR.
Perhaps they will, as NPR embarks on a search for a new permanent host
to replace Smiley. But Smiley is a personality with particular cachet
among many blacks. He has a fan base that has followed him from his
days on Black Entertainment Television to "The Tom Joyner Morning Show"
on black commercial radio. And there is a strong possibility that the
many ears of color that Smiley brought to NPR will not find enough to
keep their attention once he leaves. Therein lies a fundamental problem
with NPR's approach to diversity: One show cannot carry the burden of
overcoming a longstanding culture that failed to reach people of color. [more]
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