McDonald's has offered to pay top hip hop artists to incorporate the 'Big Mac' into their song lyrics. According to Advertising Age magazine, the fast food chain will pay rappers up to ($5) every time a song namechecking the burger is played. McDonald's said the US deal reflected the appeal of hip hop to young people. However, critics said the tie-up was "deceptive" given that the songs would appeal to children, for whom obesity levels have become a major concern. Advertising Age said that McDonald's would not pay an artist upfront but that they would be rewarded based on the airplay songs received in the United States. [more]
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