At last year's Chicago Auto Show,
protesters descended on DaimlerChrysler AG's exhibit. They carried
signs, passed out leaflets, sang civil rights songs and -- most
importantly -- pleaded with customers to join a boycott that hurt the
automaker's sales last year. This year, though, the automaker is
displaying its Chrysler, Dodge, Jeep and Mercedes cars and trucks in
peace. The show ends Sunday, and nary a picket sign has been seen.
There have been no similar protests or lawsuits in metro Detroit The
lawsuits that prompted the strife have certainly not gone away. Rather,
the cases accusing DaimlerChrysler of discriminating against African
Americans and Hispanics who applied for auto loans -- one filed by
former Chrysler dealer Gerald Gorman and the other a class-action filed
by his customers -- are still inching through federal courts. But
DaimlerChrysler has been spending hundreds of thousands of dollars in
Chicago to improve its image -- a move that seems to be working. After
meetings with black leaders there, the automaker helped buy vans for at
least two churches, made a donation to a job-training program operated
by one of the leaders who initially backed the boycott and is now
planning to support ethnic festivals in the area. "We had a situation
where a particular dealer, or group of dealers, dragged our name
through the mud in their town, and we can't let that happen," said
Chrysler Group spokesman Mike Aberlich. "So yeah, we're going to invest
in the community." DaimlerChrysler has maintained that it does not
tolerate discrimination and that the Chicago lawsuits are a smoke
screen to cover up financial and legal improprieties by Gorman's
dealership, including falsifying information on credit applications.
But Gorman, the white dealer who rallied black churches to his cause
and denies all wrongdoing, is questioning DaimlerChrysler's motives for
its community outreach. "If they didn't do anything wrong to begin
with, why are they spending all this money?" Gorman said. "I think it's
an attempt to buy silence in the community, and it's a shame that
community leaders are letting themselves be bought." [more]