More Political Jockeying Over TV Ratings System - Jesse Jackson Backs Nielson
Wednesday, September 8, 2004 at 03:13AM
TheSpook
A further salvo in the battle over Local People Meters:
Nielsen Media Research announced yesterday that the methodology has
been endorsed by the Rev. Jesse Jackson, founder and president of the
Rainbow / PUSH Coalition and arguably the USA's best known politician
of color (at least until Don King's convention performance last week).
The Rev. Jackson said in an open letter to the members of the Coalition
( www.rainbowpush.org ) that LPMs are a more accurate way to measure
the television viewing patterns of audiences in local markets around
the country, and ?a step in the right direction'. The letter points out
that where Nielsen has rolled out LPMs in Los Angeles, New York, and
Chicago, it ?has substantially increased the number of African American
and Latino families who are measured in these local markets'. [more ]
Rupert Murdoch is Funding the Don't Count Us Out Coalition [more]
Article originally appeared on (http://brownwatch.com/).
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