Univision Communications Inc. and Nielsen Media Research Inc. have
dropped lawsuits against each other over the rollout of Nielsen's
controversial "personal people meters," which critics said undercount
the size of minority television audiences. In a joint release
yesterday, Nielsen -- the only company that sells television ratings --
and Univision -- the largest Spanish-language media firm in the United
States -- said Univision will no longer attempt to block use of the
meters in Los Angeles, the nation's largest Hispanic media market.
Nielsen agreed to drop a countersuit. Univision, the nation's largest
Spanish-language broadcaster, said Nielsen's "personal people meters"
would undercount viewers in Hispanic homes. "The major legal hurdle is
gone," said Nielsen spokesman Jack Loftus. The people meter is a device
designed to record what channels are being watched at any time.
Individual family members identify who is watching a particular show by
punching a button on a remote control. [more]
Article originally appeared on (http://brownwatch.com/).
See website for complete article licensing information.