Russell Simmons takes mainstream magazines to task
Tuesday, November 2, 2004 at 05:27PM
TheSpook
Hip-hop mogul Russell Simmons did not mince words today as he took the
magazine industry to task for its lack of cultural diversity.
Speaking on the third day of the American Magazine Conference in Boca
Raton, Fla., Mr. Simmons told an audience of more than 500 of the
nation's top magazine executives that they had failed to acknowledge
the overwhelming influence that hip-hop has had on youth culture. "You
are in the business of spotting trends, and you've been largely
absent," said Mr. Simmons, who is chief executive of Rush
Communications and the founder of Def Jam Recordings and the Phat Farm
apparel brand. Describing hip-hop as a great brand-building culture, he
said that the inattention of marketers and magazines had been good for
him. "You're not thinking about it, so I can build another business,"
he said. Mr. Simmons was especially pointed on the subject of who
is making decisions throughout most of the publishing industry. "You've
got two black people in this room, and both of them are on stage," he
said, referring to his interviewer, Roy Johnson, assistant managing
editor ofSports Illustrated, who is African American. "There are more
images out there than Puffy [Combs]," he added. Later, Mr. Simmons
acknowledged that he hadn't seen all of the people of color in the
room. [more]
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