The maker of Kool cigarettes agreed
to scale back its "Kool Mixx" hip-hop-themed marketing campaign and pay
$1.46 million for anti-smoking programs to settle lawsuits claiming
that it was aimed at black youths. Attorneys general from Maryland, New
York and Illinois sued Brown & Williamson Tobacco, which has since
merged with R.J. Reynolds, alleging that the campaign violated the 1998
settlement with tobacco companies, which forbids marketing to young
people. The six-year-old "Kool Mixx" promotional program has recently
included the nationwide distribution of CD-ROMs with hip-hop music,
cigarette packs with hip-hop designs and a "House of Menthol" Web site,
state officials said. [more ]
Article originally appeared on (http://brownwatch.com/).
See website for complete article licensing information.