Audio Tape Shows Denver Shopping Mall Wanting To Weed Out Blacks
Tuesday, August 10, 2004 at 09:47PM
TheSpook
Statements captured on tape appear to show a
major corporation wanting to weed out young black customers from one of
Colorado's biggest and busiest shopping malls -- the Aurora Mall. In
the 4-minute telephone conversation captured on audiotape, the leasing
agentfor the mall lays out the Aurora Mall's future marketing
direction to a mall tenant.
"You're saying that they want to
bring in more white clientele," an Aurora mall tenant asked on the
tape. "Or just more clientele, period. But we're not getting the white
customer," Aurora Mall's top leasing agent responded. "Is the mall
going to, like, plan on just marketing primarily to white customers to
get them into the mall or ...?" the tenant asked "I would say our
marketing is going to be more white-focused, yes," said the leasing
agent.
"We never marketed to the ethnic customer, that's just what we got," the leasing agent said on the audio tape."What
you guys want to do is reduce the, ah, you know, the uh..." the tenant
asked. "We want to reduce the negative, um, aspects of the Center --
one of
them is the young, black customer," the leasing agent said on the tape
To many, it sounds like
these statements are more than just the leasing agent's opinion,
especially when she uses words like "we" and "our." In fact, it appears
she is providing the new direction of the mall's management, Kovaleski
said.
In April of 2003 the mall's owners
unveiled a $100 million renovation plan including more than $15 million
in tax breaks from the city of Aurora. Simon Compari, who recorded the
conversation, said he heard similar comments a day earlier when he
talked with the same agent about extending his lease at the mall. "She
told me that she didn't know if the food that I was having or prepared
would cater to the new type of clientele that the mall was trying to
(attract)," Compari said. Compari sells ribs, hot wings and barbecue.
"It's pretty much soul food," he said. [more]