Univision Communications Inc. said on Thursday it
has filed suit against Nielsen Media Research alleging that a new
method used by the firm to measure television audiences
undercounts Hispanic viewers. The suit, filed in Los Angeles County
Superior Court, seeks to stop Nielsen's planned July 8 launch of
electronic "people meters" in Los Angeles, which Univision says
will undercount the viewership of Spanish-language channels. [more]
Article originally appeared on (http://brownwatch.com/).
See website for complete article licensing information.