From [HERE] The fight for justice for a man who died in Milwaukee police custody last year rises to new heights. Billboards are going up to raise awareness about the death of Derek Williams. The billboards are being paid for by a family that does not know the Williams family, but they say they share the family's pain. Michael Bell is paying for the 17 billboards around the city.

His fight with law enforcement started in 2004 when his 21-year-old son was shot in the head by a Kenosha police officer while in handcuffs.

"Our family has been fighting for change in the law enforcement review process," says Bell.  "Within 48 hours the Kenosha Police Department cleared itself of any wrongdoing." In 2010, Bell's father settled out of court with the city for more than $1 million.  The settlement money is paying for the billboards.  The billboards have different messages including one which shares Williams' last words "Sir, I can't breathe."  They are designed to grab your attention to a call for change. 

Williams suffocated to death while handcuffed, naked from a strip search, in the back of a police car. He repeatedly told officers he couldn't breathe for at least 15 minutes between the time of his arrest and his death. They repeatedly ignore him as he suffocates to death. It is captured on graphic video which was released last month.